college of west anglia / marketing campaign
Datadrum were briefed by the College of West Anglia to produce a marketing campaign with the objective of recruiting school leavers. The key message was that the College offered school leavers the best choice of courses in the area in the dynamic college environment.
The integrated campaign included direct mail and advertising driving young people to the 4morechoice microsite where they could browse through courses, register for open days and request a prospectus. A competition added further excitement with a Razr mobile phone on offer.
An excellent 5% of people receiving the mailer then visited the website and the Open Days were fully booked.
Related work: microsite, print design, advertising.